In 2013, we witnessed the resurrection of Yeezus, the election of a new and cooler Pope, and Miley Cyrus becoming a woman. Six weeks into 2014, we’ve started to get a feel for what we can expect from the year to come. How will this rotation around the sun differ from the last on a wider scale when it’s all said and done? You should leave your opinion in the comments, but here’s what Thelma’s writers had to say:
Arra: 2014 will be incredibly similar to 2013 — almost indistinguishable for the first few months. It won’t be the best year in all of human history, but it is certainly going to be more socially progressive. We’ll probably get a better season of House of Cards. Jon Hamm will be nominated for an Emmy but, in a surprising turn of events, he will lose for the seventh year in a row. Adele will release a tragically sad album that I will listen to nonstop for two weeks. Americans will temporarily care about soccer some time this summer. And lastly, Hillary will give unambiguous hints that she’ll be the first female president and we will rejoice.
Andy: In 2014 the lines between sponsored and non-sponsored content will continue to blur so much so that it won’t even seem like selling out anymore. Advertisers have had to adapt to the DVR era, meaning the ad now has to come from within the content so you can’t tell you’re watching an ad until you realize, holy shit was that an ad. Artists and creatives will fight to make art for the sake of art but eventually all the good talent will either work on behalf of or with #brands.
Colleen: The biggest difference in 2014, for me, will be that the Jonas Brothers no longer exist. Unfortunately, I am not trying to be funny; I am deeply saddened by the loss. It’s like God intervened, and 2014 will be all about me being forced to act my age.
Daniel: 2014 will continue to champion the individual. Clearly 2013 was all about it. The biggest discussion in music was driven by West’s megalomaniac gesture, Yeezus. Undoubtedly the best television that aired was the series conclusion of Breaking Bad, centered around the desires of one man: the badass meth-cooking outlaw himself, Walter White. Because of this precedent, we look forward to watching the selfish Frank Underwood, and at our own viewing pace. We anticipate the Olympics. We want more productive apps, GoPro stunts, and worthwhile festival lineups. We expect personal triumph.
Aaron: The biggest difference between 2013 and 2014 will be the extreme-availability of all the technology that burst onto the scene in 2013. Last year I envied the wireless bluetooth speakers my brother shelled out hundreds for, this year I was gifted a mini-speaker our parents likely found in the bargain bin at Target. USB-to-car charger adapters used to be a much-borrowed item between friends, now they’re given out like pens as conference swag. More technologies like these are being produced for less money in greater volume, we’ll be seeing more of them in our day-to-day lives.
Victor: The biggest difference between 2013 and 2014 will probably be an overly blatant assimilation of the “gay is okay” theme into mainstream media. This will range from TV series (HBO’s Looking) to hilarious trying-to-be-subtle product videos like Facebook’s new Paper app. Watch this video and try to tell me the scene at the 1:00 mark (see below) didn’t start with a bunch of people arguing around a table about one exec’s idea to “put a gay interracial couple in there. It’s so progressive.”
Isaiah: The “EDM” bubble will begin to pop. We can point to Spotify and the permeation of music streaming last year, but the decrease in digital sales is only scratching the surface. “Animals” illuminated the leeches waiting in the shadows for the formula, the blueprint for producing a track that nobody disagrees with. The spin cycle for even the hot stuff is shorter than ever. 2013 saw simply too many DJs/Producers and too many Soundclouds raining down generic noise. A storm is coming and those without solidified resumes who refuse to make honest house/electronic music will barely be heard as they drown.
Reblogged this on Open Labs Blog and commented:
What do you think will happen this year? #2014 #newyear #newculture