Exploring 4chan on a Quest for Dank Memes

Don’t you ever send me a link on Gchat. Don’t. I’ve seen it. I saw it 17 hours ago and there’s nothing you can do about it. I already saw that picture of Kanye standing on top of a table to maximize his British Teen Selfies Per Minute (BTSPM). I’ve… [Read More]

Virtual Reality and Lifting the Celebrity Veil

It was unclear why back in March of last year Facebook spent $2 billion to acquire Oculus VR, the company behind the virtual reality gaming headset, Oculus Rift. The popular theory at the time was that Facebook was investing in technology of the future, and would somehow take what Oculus… [Read More]

2015 (Millisecond Attention Span)

We ask a lot of our readers here at Thelma. 500-700 words is a lot. A lot, a lot, a lot. We live in a world where six second vines, 10 item picture lists, and one-off articles that barely contain anything but sure as heck get clicked reign supreme. For… [Read More]

3 Concepts That Only Exist as Subreddits

Not everyone understands the deepest inner workings of the internet rabbit hole known as Reddit. People do know that things from the web tend to aggregate there. They know that while not all memes are born on Reddit, many of them go through their adolescence there before they enter the… [Read More]

What Is Trunk Club and Why Does It Seem Mostly the Worst?

Recently, at a bar in Manhattan I made conversation with someone who worked at a startup called Trunk Club. Trunk Club, as it was explained to me, is a company that connects men to a personal female stylist, who then, upon speaking with you, will go online shopping while you… [Read More]

The History and Implications of Going Viral

Everyone dreams of “going viral.” Even our parents have some sense of what virality is, and my mom uses the Snapchat draw tool to write about what’s already in the picture. Derived from the idea of an actual virus, a piece of content goes viral when it becomes contagious or… [Read More]

Your New New Years Resolution: Post Better Pictures

As evidenced by your local lunk’s latest status updates complaining about “newbies” moving too slowly on their treadmills, making a New Year’s resolution to go to the gym is easy. Taking a pic of yourself there that isn’t a standard weight rack foreground mirror selfie is tough. Why would you… [Read More]

Is CrowdSolve a Bad Idea? Probably.

The wrongful conviction rate in America is appalling, and until recently it went largely unnoticed by the general public. Thanks to Serial, it has come to the forefront of our national consciousness. Who killed Hae Min Lee? Has Adnan Syed been wrongfully incarcerated? And most conspiratorially — what are we… [Read More]

The Problem With TheFatJewish and FuckJerry

I’m always surprised, if not taken aback by how many of my peers do not really use Twitter. To my dismay, I find myself referencing the social platform very often in conversation (it’s the source of all my information) and am met with a blank stare. Most often, I am… [Read More]

Not Trying to Sound Ungrateful, but C’mon Spotify

The best $10 I spend each month is on Spotify premium. I probably listen to music for 60 hours a week: 5-6 hours a day at work, another hour at home, and at least a few hours each day on the weekend. That breaks down to 16 cents an hour…. [Read More]